"Natura Balkanika" Nature Society is a non-partisan, non-governmental, non-profit organization founded in year 2000 and dedicated to support rural revival, protection and promotion of the natural and cultural values of South East Serbia (Stara Planina Mt. and Gornje Ponishavlje region). Their activities are directed towards environmentally friendly agriculture practices, conservation of domestic animal genetic resources, natural biodiversity and local cultural heritage integrated in sustainable rural development concepts, promoting participatory approach and bottom-up initiative.